BTS Tops February's Star Brand Reputation Ranking

BTS, entering the final countdown for their complete group comeback, topped the star brand reputation ranking for February. Singer Lim Young Woong and actor Yoo Hae Jin followed behind.

The Korea Corporate Reputation Research Institute measured 242,294,307 pieces of star brand big data from January 27 to February 27, analyzing consumer behavior to evaluate participation index, media index, communication index, and community index for star brands. Compared to January’s 279,006,497 pieces of data, this is a 13.16% decrease.

BTS scored a participation index of 226,872, media index of 1,344,384, communication index of 2,675,054, and community index of 3,746,411, resulting in a brand reputation index of 7,992,722.

The institute commented, “BTS’s complete group comeback and world tour announcements caused a surge in fan responses. The Lim Young Woong brand secured second place as he wrapped up concerts with his fandom. Yoo Hae Jin, ranked third, delivered a standout performance once again with the movie The King’s Warden, marking another career-defining role.”